Turn Down Center Line with Sandra Praun
concept, editing and design for Turn Down Center Line
book by Pernilla Zetterman, Kerber Verlag, 2017
ISBN 978-3-7356-0378-4

Hardcover, bound
15,00 x 22,60 cm
104 Pages

Editors: Sandra Praun & Oscar Guermouche
Author: Timothy Persons
Copyediting: Bettina Schultz
Image Retouching: Madly Unda
Prepress: Eva-Teréz Gölin
Design: Sandra Praun & Oscar Guermouche
Published by: Kerber Verlag, Bielefeld

(Photo: Robin Hayes)


As a child, Pernilla Zetterman was quiet; she avoided speaking. The vocabulary of the equestrian world she grew up in, was instead expressed through her imagery, a photographic oeuvre which spans over 15 years. The language of the stable became the basis for her artistic language, through which she tries to understand terms such as discipline, control, closeness, communication, and devotion.
The front of the cover is mute. The title has been replaced by its schematics, the specific riding excersise "Turn Down Center Line". The silver embossing on black leather pick up on the sharpness of disciplinary aesthetics; as a soft contrast, the two extra long bookmarks refer to the horse trophy ribbons – both seem to be artifacts from Zetterman’s childhood collection of memorabilia.
The book is divided into two parts – Words and Language. Words is an A–Z distilled from the world of horses; Language is Zetterman’s language – her works. They are arranged in a manner to create a narrative rather than a time-line or a catalog with technical information. The format is deliberately small to avoid the too evident thought "big animal = big book" and instead make it intimate, which is more congenial to the book’s true subjects. Also, a smaller book refers to the act of reading instead of looking.